AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
JUST Branding
The Father of Modern Brownin
i did a study in japan on a beer brand and found that over a 35 year period, there was almost no change in market share. And so i start looking at other categories, you know, yoger, te water, computers, software, and again and again. Whut you see is that when there's a spurt of sales, there's a perturbation,. That's always because something has transformed the marketandiat, i call it, created a new sub category.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode