S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
JUST Branding
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The Father of Modern Brownin
i did a study in japan on a beer brand and found that over a 35 year period, there was almost no change in market share. And so i start looking at other categories, you know, yoger, te water, computers, software, and again and again. Whut you see is that when there's a spurt of sales, there's a perturbation,. That's always because something has transformed the marketandiat, i call it, created a new sub category.
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