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S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
JUST Branding
Introduction
David aka is the author of over 100 articles and 18 books on branding, business strategy and marketing that have sold well over one million copies. We're incredibly humbled to have him here on just brandon. There's a lot we could discuss with dave, whether it be his acer model, the 20 principles of branding or creating signatur stories. So somehow we're going to fit destructive innovation and brand purpose in one episode. Will see how it goes.
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