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S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
JUST Branding
The Purpose Is So Important in Retaining Talent
The internal side of this, you know, particularly to retain talent is so important. I mean, people don't understand the value of energy. If you have a brand that's got so much energy, that's the only thing you think of when it comes to anas. And i think that was just, i just wanted to hire like that, that from your outsie thing. It's so crucal.
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