S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
JUST Branding
How Do You Avoid a Greenwashing?
The role of a social program should be the support of business, he says. So you have to walk a fine line and show your passion and commitment. If it was just greenwashing, you probably wouldn't be in it for 20 years,. He suggests that leadership teams rally around an authentic purpose.
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