S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
JUST Branding
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Five Branding Musters
You mention your book, that's five branding musters. And the blob i read, i'm curious to what they are. As you both know, there's 50 branding nobs you can turn and so i sort of looked, sat back and said, what are the ones that are not so well known? And so identified five. One as is just to have a purpose that alows or encourages social programmes for for starters. The third thing is to develop brand communities. A like thrivint has a brand community around habitat for humanity. They got one point four million people involved. Gosh, it just means so much. It communicates so much, and they just use it so
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