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S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
JUST Branding
The Customer at the Heart of What Are Thinking?
We put the customer at the heart of what are thinking. But it's not so much the customer. It's trying to create new bing or use experience. You're creating a different world. So this isn't something you do every day for every brand. Ans is marked this incremental innovation is a rule to play te stay relevent mostly. This is, this a step above that. And so again, it's a shade of gray thing, but you're not in the preference game.
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