S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
JUST Branding
The Purpose of a Brand
David Walliams: You try and do anything in business, anything at all, without a clear purpose. And i think you struggle because, particularly if you're an international brand, you've got to rally multiple teams. But again, it doesn't ta. Have most ofem doing it? That's enough. If you ave sn doing it, that that's that. I mean, this is want your grandmother and a and e smashed, rightw one thing,. though, i just wanted to sort of higher light, just because i think i believed very powerfully in it.
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