GTM Live 320 - Building Your Revenue Engine With Dark Social | Podcast Advertising Playbook
8 snips
Aug 31, 2022 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
Podcasta Advertising - Dark Social
01:31 • 3min
Are You Attributing a Lot of Conversions to Incorrect Channels?
04:28 • 2min
Do You Value Demand Creation as Much?
06:06 • 2min
Direct Attribution Is So Important for Brand Awareness
08:03 • 5min
Do You Want to Be a Marketer?
12:45 • 2min
Do You Have a Customer Research Strategy That Is Skewed?
14:37 • 2min
Is There a Level of Insecurity in Making Good Decisions?
16:18 • 2min
How Do I Justify My Actions to the Executives?
18:20 • 3min
Podcast Advertising
21:33 • 3min
Is It All About Understanding Your Customers?
24:36 • 3min
Why Didn't You Purchase My Product?
27:16 • 2min
Podcast Marketing
29:00 • 3min
Is This Podcast Working?
31:34 • 2min
Is B to B a Bad Thing?
33:09 • 4min
Betos or Betobe?
36:45 • 4min
Do You Think Dynamic Ad Insertion Could Overpay for Impressions?
40:19 • 2min
Podcasto Advertising
41:57 • 2min