Why Didn't You Purchase My Product?

Most of our tam that's not even thinking about buying our company and hasn't heard about our product. And probably its sometimes easier to talk to people t a don't pay youye, right? But i really like clame framing thi as demand creation. Ecause c s ms or sales oreps r, other ones could do it. How do you change that person's perception on those key issues? And when you do, they will be open to buying your stuff.