How Do I Justify My Actions to the Executives?

Marketers need to justify their actions to executives if they don't have maybe the black and white that they're used to having. By hitting or exceeding your goals this or not, it's not complicated. And then just look at the web site bucket and drive millions of dollars of revenue through it. Nobody gives a fuck about your attribution report until you miss your targets. That's where i think a lot of business owners and marketers really fall short is there they are so afraid of making a mistake.