320 - Building Your Revenue Engine With Dark Social | Podcast Advertising Playbook
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Do You Have a Customer Research Strategy That Is Skewed?
Most people do customer research with the intention of having had the customer validate what they already think, not trying to figure out what the customer actually thinks. "It takes years to develop the idea of going in there and i don't care what answer you give me, as long as it's the truth," he says.
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