Do You Think Dynamic Ad Insertion Could Overpay for Impressions?

dynamic ad insertion is when we insert ads across a full catalogue of episodes to get multiple impressions within a specific time frame. There's a lot of pushback in the industry about its effectiveness. Do you think tht it's ut is there the potential that people could overpay for impressions? Could they, you know, maybe pay for extra impressions that they didn't need? When do we get into like frequency capping, and is thee right?