Podcasta Advertising - Dark Social

Dark social is a term that was used to describe when somebody takes a post and sends it in a message so that you can't measure, and shares it with somebody an overtime. In the past eight years, since two thousand 16, the internet as significantly matured in evolved. There are just tons of different places where b to be buyers are exchanging information and using that to make buying decisions that aren't being tracked. And because companies are so obsessed with attribution, they don't even acknowledge that the stuff is happening.