Direct Attribution Is So Important for Brand Awareness

Abhout: There aren't that many people who are in the market to buy your product to day. So why do you think that we're not? I mean, i know it's because the executives are saying, hey, conversions,. Abhout: We need to focus enough on the idea of jus awareness and an ino creating interest in product. And so by opening it up, getting out of the channel, or the actual thing, and then you can see when people say, po i heard about you on podcast, and different hings like that, you get a lot of confidence to go and then sometimes yo'll get details.