Is This Podcast Working?

I think what you just said there is so important. And part of what frustrates me sometimes is when marketers look at podcast as a channel by itself. Marketers need to stop being obsessed about channels and start getting obsessed about business results, right? People are stuck so far in the micro it's partially fault of how companies gold t individual contributors that are on these programmes. The person doing o needs to prove that s o drives revenuen te people to podcast need to prove that that's driving revenue. That all you have is seven managers competing for credit across all these channels were all of them matter. I truly believe get's created through leadership, not at the individual contributor level. So