2Bobs—with David C. Baker and Blair Enns

Positioning Cheats

Feb 21, 2018

31:48

Creator website

Highlights

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Episode notes

The Role of Impacting the Buying Cycle

02:03

The Three Primary Benefits of a Well Positioned Firm

04:25

Is There a Way to Hedging Your Bet?

02:14

Introduction

2min

The Role of Impacting the Buying Cycle

2min

The Three Primary Benefits of a Well Positioned Firm

4min

Is There a Way to Hedging Your Bet?

2min

Having a New Specialized Entity

3min

Is There a Commitment Attitude That Makes You Successful?

1min

How to Sell on How You Do What You Do

4min

The Most Powerful Thing in Marketing Is a Rumor

2min

The Seventh of 10 Hacks for Your Positioning

2min

10.

Is Staff Augmentation Creating a New Industry?

5min

11.

The 10th Cheat Is Referrals

4min

David is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they either aren't ready or don't believe in the idea of tight positioning. You’ll feel dirty.

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2Bobs—with David C. Baker and Blair Enns

Positioning Cheats

The Role of Impacting the Buying Cycle

The Three Primary Benefits of a Well Positioned Firm

Is There a Way to Hedging Your Bet?

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Save anymoment

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