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Power Comes From Meaningful Difference
- Strong positioning gives a sales advantage, price premium, and control of the buying process.
- The more meaningfully different you are seen, the more you can change how clients buy from you.
Add A Polarizing Perspective
- If your discipline-for-market is broad, add a polarizing perspective to stand out.
- Use thought leadership to make people hire you for what you believe, not just what you know.
Create And Market Practice Areas
- Define distinct practice areas and present them clearly on your site to help prospects see themselves.
- Assign visible leaders and hire into those areas to make the practice real.