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2Bobs—with David C. Baker and Blair Enns chevron_right

Positioning Cheats

Feb 21, 2018
31:48
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1
Introduction
00:00 • 2min
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2
The Role of Impacting the Buying Cycle
02:08 • 2min
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3
The Three Primary Benefits of a Well Positioned Firm
04:11 • 4min
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4
Is There a Way to Hedging Your Bet?
08:36 • 2min
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5
Having a New Specialized Entity
10:50 • 3min
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6
Is There a Commitment Attitude That Makes You Successful?
13:43 • 1min
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7
How to Sell on How You Do What You Do
15:08 • 4min
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8
The Most Powerful Thing in Marketing Is a Rumor
19:27 • 2min
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9
The Seventh of 10 Hacks for Your Positioning
21:18 • 2min
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10
Is Staff Augmentation Creating a New Industry?
23:40 • 5min
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11
The 10th Cheat Is Referrals
28:10 • 4min
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David is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they either aren't ready or don't believe in the idea of tight positioning. You’ll feel dirty.

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