The Three Primary Benefits of a Well Positioned Firm

If you significantly affect the buying process, you are almost a lock to win the business. So these things become important. They're indicators of how much power you have in the buy sell relationship. And that power really, really only comes from one place and that is your positioning. We could talk about leveraging that power because some have power and don't leverage it. That's a whole other topic but those are the three primary benefits of a well positioned firm.