2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Positioning Cheats

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Most Powerful Thing in Marketing Is a Rumor

David Letterman is a big fan of alt design group. The company's website has more than 100,000 words. He says clients seek them out because of the mystique they create. letterman: "It's nothing but mystique"

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