4min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Positioning Cheats

2Bobs—with David C. Baker and Blair Enns

CHAPTER

How to Sell on How You Do What You Do

David Baker: Positioning is supposed to be effective at the front end of the funnel. But it can be a hack sometimes when it is tied to something we talked about earlier, which is having a point of view or perspective. Blair ends of win without pitching sales training and coaching program for creative entrepreneurs. If you find this podcast helpful, please help us by telling a friend and rating us on iTunes.

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