5min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Positioning Cheats

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Is Staff Augmentation Creating a New Industry?

Agency firms are leasing employees to their clients. Staff augmentation has created an entire new industry, says John Defterios. If you don't have a pressing constant need to bring in new clients all the time, your positioning will be better than it's ever been. Do good work and ask for referrals is one of the most effective ways to build relationships with potential clients.

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