4min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Positioning Cheats

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The 10th Cheat Is Referrals

David Baker: Be awesome because we know we're more awesome than other people. He says if you don't have great clients already, it's going to be tough to get referrals. Baker: The better the firm is, the better the quality of the work. "I think goodness that clients have a preference for different styles"

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