The Seventh of 10 Hacks for Your Positioning

Integrated ad agency or integrated communications firm is a phrase used by generalists to communicate the message that they're not specialists. It's theoretically possible, but it's possible if you're a larger firm and have the personnel necessary to credibly build out these different arms and legs That make up the whole body. You could probably do this with about a 30 person firm, I think. Now there's some risk associated with having the same clients for too long.