1min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Positioning Cheats

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Is There a Commitment Attitude That Makes You Successful?

If you have the compelling attitude, there's just something about that that draws people to you. I was a guest on a podcast recently that's called Everyone Hates Marketers. The firm that runs this podcast is a very small firm in Ireland. And they had Seth Godin on the podcast, a couple of episodes before me. That's got to be partly the explanation for why somebody like Seth Godin would be on Everyone Hating Marketers because it's a very specific topic or point of view.

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