Marketing Dilemmas

Running successful brand awareness campaigns with Andrew Davies, CMO at Paddle

May 23, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Brand Awareness in SaaS
02:22 • 4min
3
How to Measure ROI for a SaaS Founder Campaign
06:27 • 2min
4
Building the Muscle to Do More Like This
08:52 • 2min
5
The Importance of Brand Awareness
10:37 • 2min
6
How to Get Buy in for Your Acquisitions
12:49 • 3min
7
The Importance of Creativity in B2V Marketing
15:24 • 4min
8
Creative Brand Marketing That Rounded to You
19:33 • 2min
9
How to Communicate Meaning to Your Audience
21:43 • 2min
10
How to Balance Agile Planning and Forethought for Larger Projects
23:39 • 3min
11
How to Be a Better Marketer in These Challenging Economic Times
26:41 • 2min