
Running successful brand awareness campaigns with Andrew Davies, CMO at Paddle
Marketing Dilemmas
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How to Get Buy in for Your Acquisitions
Sally Kohn: I'm really interested to hear from you, like, how did you get buy in for these projects? And if so, how do you approach that with the CEO and CFO? How would you kind of recommend other organizations who maybe don't have the same level of autonomy as you do go about that?Kohn: You know, must be clear to say, I'm accountable for our performance, right? Yeah. The challenge there was while you're mid deal on that scale of acquisition, actually getting anyone's time and anyone's focus to do anything other than just try and get the numbers done. It's really hard. But once we gave them a kind
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