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Running successful brand awareness campaigns with Andrew Davies, CMO at Paddle

Marketing Dilemmas

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How to Balance Agile Planning and Forethought for Larger Projects

I think 20, 23 is definitely the year of the replan, isn't it? I'm hearing that a lot of my friends. We're trying to make sure as a business, we have a monthly launch cadence. So those launches will either be product launches or things like space, you know, marketing launches. But we've got something meaningful and compelling to tell our audience about every single month. And then clearly, as you say, there's this balance of things that might come up that we've got to invest time in.

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