How to Measure ROI for a SaaS Founder Campaign

The space campaign was really pretty integrated across our entire marketing function. We used an award-winning independent documentary filmmaker that was a friend of mine in my network and he runs the charity now. And so it was a bit of a mockumentary there that we could play on for the brand goals. But what we also did behind the scenes is we did custom outreach, custom videos where we shopped in the checkout page of 200 of our top target accounts. There was an ABM piece of it that was happening behind the scenes and a swag piece where you could claim a custom kind of rocket-based or space-based swag at the same time.