The Importance of Brand Awareness

Padua is unifying two businesses together, two sets of customers. We want paddle to be much more well known in the US. So there are a few different kind of goals that we're trying to do there and really enhance your question. If we didn't make this type of investment, I think our challenge will be, yes, we'll be paying more in terms of CAC from now on. And thirdly, that we would be stuck in Europe and rest of the world rather than building a big name for ourselves in what is one of the biggest software markets in the world in theUS. Amazing.