The Importance of Creativity in B2V Marketing

When I joined Paddle, they'd grown extremely quickly off the back of the COVID tailwinds. But it was a pretty immature go-to market in terms of channels and tactics. So firstly, it was time for us to experiment a bit more broadly. And part of me coming on board was that kind of board and leadership level assentThat we needed to kind of build up these muscles across a wider range of different channels and Tactics.