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Running successful brand awareness campaigns with Andrew Davies, CMO at Paddle

Marketing Dilemmas

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The Importance of Brand Awareness in SaaS

Marketing is about 55 people overall, and obviously a bunch of those will be our BDR teams. I can't take credit for the upgrade of the brand that happened because I'd been ongoing for six or seven months in the background. We process a huge volume of the SaaS kind of infrastructure for PLG businesses. 3000 customers, 4000 customers sit on top of our platform. So with that platform then, there are a whole bunch of creative ideas within this business.

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