Building the Muscle to Do More Like This

I'm not being held to some rigorous op goal from senior leadership here or from the board. What I'm responsible for is obviously the overall customer acquisition cost and making sure we hit our pipeline goals. So I've got a lot of remit in how I can go at that. We're definitely watching it closely within the marketing function and we're running feedback and gathering information weekly as we go through that campaign process. And so again, a key thing for me is just getting this done so we can do it again and again.