Running successful brand awareness campaigns with Andrew Davies, CMO at Paddle
Marketing Dilemmas
00:00
Introduction
Andrew Davis, CMO Paddle joins Alice to discuss the changing nature of B2B buying behaviour. He says more than ever marketers need to be focusing on building brand awareness early in the buyer journey. The Loop Pubcast is a podcast that makes sure B2B marketers stay in the loop with what works today when it comes to marketing to the modern buyer.
Transcript
Play full episode
