In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.

Cognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we’re investing in the highest impact areas.

Cognism’s Demand Gen Content Manager, Amy Collins chats to SEO and Content Manager (France), Charlotte de Beaumont about Cognism’s demand generation content strategy across regions. When do you translate, localise or create net new?

Cognism’s VP of Marketing, Liam Bartholomew speaks to CMO at Usergems, Trinity Nguyen about the power of authenticity in brand storytelling, how data-driven creativity is the future of marketing and how community is the new currency for brands.

Cognism’s Manager, SEO Daisy Shevlin speaks to Growth Marketing Lead at Userled, Vincent Plassard about how both Cognism and Userled are implementing AI internally. And how to scale content creation using AI without losing the human element.

Cognism’s Senior SEO Manager, Joe Barron speaks to Dmitry Dragilev, Founder of Topic Ranker about the inner workings of optimising content for search. How to identify weak spots in an SEO strategy, how to make the most of generative AI and most importantly, what it means to create QUALITY SEO content.

Cognism's VP of Marketing, Liam Bartholomew speaks to EU expansion expert, Archita Fritz - spilling her insights on the importance of dedicated expansion plans. Playbooks from one region don't automatically work in another!

Cognism’s Senior Content Manager and SEO whizz, Joe Barron speaks to Sam Dunning, Founder of Breaking B2B about the similarities in our approaches to SEO. Cognism’s money keyword strategy and Sam’s revenue driven SEO strategy.

Cognism’s Senior DG Manager, Jamie Skeels speaks to Senior Paid Acquisition Manager, Lee Gannon about how their two teams - demand generation and paid - work together to drive business results.

Demand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first.