The cultural and functional relationship between product and design is crucial for effective leadership and driving change.
Aligning planning, objectives, and roadmaps with a clear product vision is essential for successful product development.
Collaboration, inclusive design, and embracing diverse perspectives are key to building the best products and driving cultural change within organizations.
Deep dives
The Role of Design and Product in Driving Change
In this podcast episode, Shay Douglas, VP of Product at Booking.com, discusses the cultural and functional relationship between product and design. With a background in design leadership, Shay shares how his role transitioned to overseeing both product and design. He emphasizes the importance of driving alignment and focusing on the bigger picture to lead change effectively as a leader. Shay also highlights the need to balance autonomy and cohesion within teams and encourages product leaders to lean on the diverse skill sets of their teams for better outcomes.
Building a Vision and Strategy for Product Development
Shay discusses his role in defining a global strategy for design and product at Booking.com. He explains how he joined Booking.com as the VP of Design and later transitioned into running product development. Shay shares the challenges of integrating multiple verticals and the importance of having a clear product vision, which he describes as a North Star. He emphasizes the need to align planning, objectives, and roadmaps with the product vision, as well as the value of iterative and data-driven decision-making.
The Power of Collaboration and Inclusive Design
Shay emphasizes the importance of collaboration and understanding different perspectives within the organization. He encourages product leaders to listen to their cross-functional partners, including designers, researchers, engineers, and writers, to make better decisions. Shay also highlights the value of embracing inclusive design and accessibility as part of the product development process. He believes that the best products are built by bringing the right people together and giving them the space to leverage their skills and knowledge.
Navigating Cultural Change and Autonomy
Shay shares his experiences with driving cultural change within organizations. He emphasizes the need for design and product leaders to challenge existing cultural norms and bring about positive change. Shay also discusses the importance of balancing autonomy with alignment to drive cohesive and coordinated efforts. He suggests that product leaders should consider broader implications and integrate decision-making processes to ensure teams work together towards common goals.
The Evolving Role of Research and Insights in Product Development
Shay discusses the evolving role of research and insights in product development. He emphasizes the need for research to be integrated into product teams and their decision-making processes. Shay highlights the importance of workforce planning and ensuring that research has a voice and influence across the organization. He also encourages product leaders to gather valuable insights, iterate on the product vision, and embrace data-driven decision-making to drive successful product strategies.
In this episode, Peter and Jesse speak with Che Douglas, who has shifted from VP of Design to VP of Product for Booking.com, the world's leading travel website. Che talks about the cultural and functional relationship between product and design, what it's like to lead both as an integrated team, and the necessity of driving alignment in order to drive change as a leader.
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