5min chapter

Finding Our Way cover image

37: From Design Leadership to Product Leadership (ft. Che Douglas)

Finding Our Way

CHAPTER

VP of Product Management, Are You Still Responsible for the Designers?

As VP of design, you were responsible for overseeing all designers on both sides of the marketplace. But as product leader, you're responsible for only one side of the market. So are you still responsible for the designers? Or did that change? Great question. So we threw that also through the kind of pandemic and some of the changes that we needed to make. There was a big push for what we call crafts disciplines, where we want to call them. A designer, a researcher, a writer to report to someone of their craft rather than up into technology or rocket product.

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