Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 2min
Retinol: A Non-Issue
01:44 • 3min
The New York City Shuffle
04:57 • 4min
The Dodgy Face of the Internet
08:34 • 3min
The Importance of Being Present in a Digital Space
11:24 • 4min
Universal Flowering's Most Polarizing Scent
15:27 • 4min
How to Stop Doing Drugs in Miami
19:04 • 2min
The Best Sandwich of My Life in Miami
20:56 • 3min
Centred Marking: How to Trademark Your Cent
24:07 • 2min
How to Stay Out of Court
26:09 • 2min
The Best Men's Fragrances Ever
27:42 • 5min
How to Prove a Trade Secret
32:23 • 3min
The Active Classifications of Trademarks
35:24 • 1min
How to Name a Brand
36:54 • 5min
The History of a Scentmark
41:46 • 3min
The Importance of Scent in a Trademark
44:29 • 3min
The Fine Line Between Trademark and Function
47:26 • 5min
How Long Does a Trademark Last?
52:36 • 3min
How to Protect Your Brand With Scent
55:28 • 2min
The Power of a Scent Trademark
57:27 • 3min
The Importance of Branding
01:00:11 • 3min
Why Can't You Trademark a Function?
01:03:22 • 3min