115: How Do You Trademark A Scent?
Smell Ya Later
00:00
How to Prove a Trade Secret
Coca-Cola over the years has held many different types of patents, copyrights, trademarks, and even trade secrets. When Apple wanted to use Apple as their brand, I assume that someone did a search on the trademark office website. And then we look at who used it first in time where the uses maybe in different geographic markets so that they really wouldn't intercept.
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