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115: How Do You Trademark A Scent?

Smell Ya Later

00:00

The New York City Shuffle

Dida: I got an email from the editor of this new website, not new website, for an existing website. She says she thought it was a mens frick and then they sent me the brief and the deck. "I'm having a good time with that," Dida said when asked about her dream job as fragrance designer. 'If you think of something brilliant and then you can't use it, it's like, yeah'

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