115: How Do You Trademark A Scent?
Smell Ya Later
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The Importance of Branding
The owner of a trademark does not have to be the maker of the cent. Colors can be protected as trademarks. The Louis Vuitton red on the bottom of shoes, for an example, is trademarked and sounds. Rob Blasser: Is there anything else that you think we didn't cover that you think is important to add?
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