115: How Do You Trademark A Scent?
Smell Ya Later
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The Active Classifications of Trademarks
When Apple owns the name Apple as a trademark for its company, it does so in connection with very specific goods and services. That does not preclude someone else from owning the word Apple in another context. A trademark can only exist when it's connected to those goods or services. You could buy a domain name now on something that you may want to create as a company,. Call it blue.com, that may be taken actually.
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