115: How Do You Trademark A Scent?
Smell Ya Later
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How to Protect Your Brand With Scent
The song Happened Birthday that now are in the public domain. You mentioned before about how hotels, for instance, are sending their lobbies as a sort of send branding and we have we've spoken to the entities that like create those sense. And I wonder, is that type of scent that can also be trademarked? And if so, how come every hotel smells like sandalwood? Yeah, I think it can be trademarked similar to what we discussed earlier. If the scent is being associated with perhaps the hotel itself, right, if it's the Marriott or something like that.
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