115: How Do You Trademark A Scent?
Smell Ya Later
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Why Can't You Trademark a Function?
Tynan Buck: Why can't you trademark a perfume? I just don't think there's a reason. The earliest cent trademark was only 1990, so we're going to see a lot more of them. He says he doesn't understand why it has to be attached to a function. "I wonder if it's like a free market thing" - Tynan Buck.
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