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115: How Do You Trademark A Scent?

Smell Ya Later

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The Power of a Scent Trademark

Scent has a connection to memory in ways that some of our other senses do not. Has there ever been examples of someone chasing someone for infringing upon their scent trade? You know, not that I've seen. Do you think we are going to see more fragrances or fragrance, you know, situations trying to be trademarked and be like more onable to whatever brand?

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