High Resolution A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value
Jan 3, 2018
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Business Acumen for Designers
- Designers must become business-minded to stay relevant.
- Focus on the "sell" aspect of design, as Michael Beirut emphasizes in his book title.
Utility over Beauty
- Design's primal purpose is utility, not just aesthetics.
- Thomas Edison prioritized utility in his inventions, proving its importance for success.
Customer vs User
- In High Resolution, John Maeda stated, "Design is about the customer, not just the user."
- Bobby Ghoshal initially found this simplistic but later realized its profoundness.