A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value
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Is Uglier Design Still Good Design?
Designers need to show that their work is more valuable than just driving numbers. But the business people don't care, they'll sell either way, with or without us. "Beauty is is the last order of what design is," he says. 'We're just not there yet'
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