A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value
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Designing the User Experience for Business People
We've gotten so good at using these tools that we can actually fake what good design looks like. These are the words business people use when they think of use or experience. You know, five, six years ago, se yos din't care about usyor experience. Now everyone suddenly cares about it in the context of these words.
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