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A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value

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How Did You Know to Use the Word Sell in Your Book Title?

Selling is a primal part of design. Designers use their craft, tools and mindset to create products that change the world. The word sell comes before all these things. We are way ahead of the curve. In about a year, year and a half from now, i think this will be the topic being discussed, business and design.

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