A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value
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Creating Widgets With User Experienced Designers
Design is not just about creating a widget, that can't be the terminus. When you think of a user, you're thinking about someone using your product. There's an entirely different set of preconditions that lead to some one deciding to download or buy your product. That's where the real innovation needs to happen and that's the big opportunity for design.
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