A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value
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Design Is the Primal Part of Design
i came across this quote five or six years ago, and i read a lot of books. It suggests the very primal part of design with clear purposefulness. Anything that won't sell, i don't want to invent its sale is proof of utility. That's what he was all about, delivering utility. And utility is success.
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