A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value
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The Customer Experience Drives Value Transfer
The customer experience procedes the user experience. It is our job as designers to use what we know about design to set the stage for what people will experience in our products. When your company makes money, al your diplomatic work comes home to roost and design designs influence crows. You'll know you're doing your job when your customers love to buy your product.
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